Amazon Web Services
Building and leading the brand discipline and team for AWS. With a goal of promoting customer clarity and increasing brand distinctiveness and consistency, my team is responsible for measuring and actioning on brand health, developing and governing our brand strategy and identity (including positioning, brand architecture, nomenclature, visual identity, verbal identity), and enabling more effective creative development across the marketing organization.
Rebrand for Suki, a voice-enabled digital assistant built for doctors—making documentation disappear so doctors can focus on the practice of medicine.
Brand development for Nuuly, a new and ambitious initiative from URBN—clothing subscription for those looking to change their clothes.
Brand development and digital experience for Stride, a Google A120 startup building a community-based platform for small businesses across the country,
Building internal campaigns for Microsoft to inspire the evolution of Office.
Building a brand for Paradym, an app-based coach giving individuals a guided personal practice in self awareness and emotional intelligence.
Brand development for the flagship eye care and retail space of Dr. Will Pentecost. An answer to a broken and overpriced system.
OTHER FAVORITES
The Eight, a modern office tower for an inspired Bellevue.
EQ Office, creating space for greatness.
Canopy, mass timber buildings for a more sustainable future.
DEMZ, an easy way to invest with your values.
Kick Health, helping helping people live confidently.
Wthn, a modern approach to acupuncture and herbal supplements.
Grasshopper, a coding app from Google A120.
AREAS OF FOCUS
Leadership
Cross functional leadership, business and product strategy, team culture and hiring, operations, planning and management.
Discovery & Research
Stakeholder workshops and interviews, customer and market landscape research and analysis, research syntheses and consumer insight development.
Strategy
Customer personas and journey, brand positioning, verbal identity, marketing, content and digital strategy.
Design
Creative direction for visual identity, product design, website design and development, marketing campaigns, and beyond.