Brand is a critical piece of your business—it goes beyond visuals. It’s what endears you to customers, clarifies and shares your point of view, and defines how you show up in each moment.
I partner with companies of all scales to develop foundational brand strategy and extend this work through smart creative, brand and product design, and customer experience. Whether you’re in the earliest phases of ideation or looking to reposition, I’d love an opportunity to work together.
Working Together
Discovery
Stakeholder workshops and interviews, customer research, customer personas and journey, market landscape research, third-party research.
This phase results in a details Findings Report including process and research documentation, alongside key take aways and insights.
Verbal Identity
Brand archetype, guiding principles, style guidance, and sample copy including promotional headlines, website copy, customer success, and sales.
Use verbal identity work to guide brand copy development, customer success and sales scripts, etc. Often done in parallel to visual identity.
Brand Positioning
Brand manifesto, positioning statement, brand attributes, value proposition, brand story and key messages, and brand personality.
Brand positioning can serve as guidance for company wide decisions including product development, visual identity, and marketing campaigns.
Visual Identity and Design
Project planning and direction, creative agency and independent designer selection and coordination, creative direction, stakeholder facilitation.
Working to build out foundational visual identity systems, product design, website design and development, and creative campaigns
Clients
Wthn, Paradym, Suki, Kick Health, Flatiron, DEMZ, EQ Office, Skanska, Thompson Hotels, Sidewalk Labs, Microsoft, Google, Leadpages, Grasshopper, Figma, Steelcase, KEXP, Cornish College of the Arts, Pratt Fine Arts Center, Portland Institute of Contemporary Art, Juliette Fabbri, and Nuuly.